In plain English.

What you need to know.

• I collect the bare minimum to do my job — your name, email, website URL, and the data you submit when you talk to the AI chat.
• I do not sell your data. To anyone. Ever.
• I do not run third-party ad pixels. No Facebook Pixel. No Google Ads remarketing. No tracking you across the web.
• I use Google Analytics 4 to see traffic patterns (pages visited, source) but not personal info.
• I use industry-standard tools (Supabase, Netlify, Cloudinary, Anthropic, Resend, Firecrawl) to run the service. They each have their own privacy policies — links below.
• If you have a Pasture website, section 07 covers the Studio, the Pasture app and your notifications.
• You can ask me to delete your data at any time by emailing info@caseyaddason.com and for the free audit I will do it within 7 days. A Pasture account is different: see section 07. Its data is removed 30 days after you ask.

The data, named.

From the free audit form

When you submit a free audit request, I collect:

• Your email address
• Your website URL
• Anything you write in the optional notes field
• The IP address your request came from (used only for rate limiting and abuse prevention, not stored long-term)

From the qualified intake form

When you fill out the longer intake form to start a paid engagement, I additionally collect:

• Your name and business name
• Phone number (optional)
• Industry / service category
• What you are trying to fix or grow

From the client dashboard + AI chat

If you become a client, I additionally store:

• Your full profile (name, business, industry, website, location, plan tier)
• Your audit data (Web Presence Score, keyword rankings, monthly homework)
• Every message you send the AI chat, plus every reply it generates
• Every change request you submit, plus its approval status
• Usage counters (messages per hour, change requests per month — used for rate limiting and billing)

From your website (when I scrape it)

To answer your questions accurately, the AI chat can fetch and read pages on your website. I store the scraped content for 1 hour in a per-client cache, then it expires. I do not crawl your full site without your permission.

Only for the work.

The data above is used for one thing: doing the SEO work you hired me for. Specifically:

• Generating your audit report
• Populating your client dashboard
• Powering the AI chat with real context about your business
• Tracking changes and shipping them to your site
• Sending you the monthly call invite, the renewal offer at month 3, and notifications about your account

That is it. I do not use your data to:

• Train AI models for anyone else (Anthropic does not train on customer API data — I use the API, not consumer Claude). For a Pasture website, how I use Studio activity to improve Pasture is in section 07.
• Run ad campaigns or retargeting
• Sell to data brokers, marketers, or anyone else
• Profile you across the web
• Send unrelated marketing emails

The vendors I use.

I use a small stack of trusted tools to run Addason Digital. Each handles a specific job and each has its own privacy policy. Here is the full list:

• Supabase — primary database. Stores client profiles, audit data, chat history, and change requests. For Pasture, it also stores which tiles are on for you and runs the notification service. Privacy policy
• Netlify — web hosting + serverless functions. Serves this website and runs the API endpoints. A Pasture website is hosted on Netlify in an account in your name. Privacy policy
• Railway — hosts the Pasture Studio. Holds your sign-in, your site words and photos, and your saved changes. Privacy policy
• Cloudinary — image hosting + delivery. Stores branding assets and report screenshots. Privacy policy
• Anthropic (Claude API) — powers the AI chat. Anthropic does not train on API customer data. Privacy policy
• Google Maps Platform — for a Pasture website, finds your business listing when you set up, and shows its details as suggestions. Only the listing's ID is kept. Privacy policy
• Resend — transactional email. Sends audit confirmations and notifications. Privacy policy
• Firecrawl — web scraping for site content. Used to fetch pages on your site so the AI can read them. Privacy policy
• HoneyBook — CRM and invoicing for paid clients. Privacy policy
• Google Analytics 4 — traffic analytics. IP addresses are anonymized. Privacy policy

If any of these vendors change in a way that affects your data, I will update this page within 7 days.

What runs in your browser.

The Addason Digital site uses a small number of cookies and localStorage entries:

• Session cookies — used by Netlify to keep your session active while you browse
• Analytics cookies — Google Analytics 4 sets _ga and _ga_* cookies to count unique visitors. IP addresses are anonymized.
• Chat client ID — when you use the AI chat, your client ID is stored in localStorage as aa_client_id so the chat remembers who you are between visits
• Admin secret — only set if you log into the admin panel (Casey only). Stored in localStorage as addason_admin_key.

You can clear all of these any time by clearing your browser's cookies and localStorage for this domain.

What you can ask me to do.

You can ask me to:

• Show you all the data I have about you. I will export it and email it to you within 7 days.
• Correct anything that's wrong. Email me with the correction.
• Delete your data. For the audit and Gospel service, I will remove it from Supabase, the per-client cache, and any backups within 7 days. Note: emails I have already sent and HoneyBook invoices have to stay for tax/audit reasons. For a Pasture website, section 07 says what is removed and when.
• Stop me from using a specific tool. If you don't want your audit data scraped via Firecrawl, for example, tell me and I will note it on your account.
• Take your data with you. I will export it as JSON or CSV.

All requests go to info@caseyaddason.com. I respond within 48 hours and complete a request within 7 days. A Pasture account deletion follows section 07.

The Studio, the app and your notifications.

This section covers a Pasture website, the Studio you use to change it, and the Pasture app on your phone. It adds to the sections above. Where it differs, this section wins for Pasture clients.

What I keep.

• Your sign-in. A login name and a password. I store the password scrambled, so I cannot read it. I count wrong guesses for a short time to block break-ins. The count uses your login name and the internet address the guess came from. If you forget your password, I send a reset link to the email on file. It works once, for 30 minutes.
• Your site. The words, photos and files on your site, and every change you saved, so any change can be undone.
• Your Barn. Files you drop in: photos, PDFs, Word and Excel files, and text files. They stay in your Studio. Only the parts of the app you have turned on can read them.
• Your messages. What you type to the Studio and to Pasture, the helper in it, and what it answers. When you ask for a change, the Studio sends your message and the words on your site to Anthropic so the AI can propose the change. Nothing saves until you tap Yes.
• What you already have online. When you set up, you can give the Studio your website and your Google Maps listing. With your Yes, it reads up to 20 public pages of your website once, and an AI service, Anthropic, reads those pages to find answers you already wrote. From Google it keeps only the listing's ID; it shows Google's details as suggestions and saves one only when you choose it. It never visits Instagram or Facebook. You check every answer before it is kept. Photos are kept only if you pick them and say they are yours.
• Speaking instead of typing. In a web browser, the Studio's mic uses your browser's own speech service to turn your speech into text. In Chrome, Google does this. In Safari, Apple does. The Studio tells you this the first time you use the mic. Pasture receives only the words, never the recording.
• Your first draft. The Studio builds a first draft of your site from your answers while you set up. Only you and I can see it until I check it and publish it. I note when you first opened the setup and when your first draft was ready, to learn how fast Pasture gets you there. That stays in your own Studio data.
• Your notification address. If you turn on notifications, your phone or browser gives me an address to send notices to. I store it with a device name. A notice carries a few words and a link into the Studio. It never carries money details.
• Visits to your plan page. When you open your plan page, I log the visit: the date and time, how long you stay, how far you scroll, the sections and links you open, your device type and your language. I use no cookies and no outside tracking service. Your browser keeps one random number, so I can tell a return visit.

How I use it to improve Pasture. I use how you use the Studio to improve Pasture and its AI. That includes your requests, what the AI proposed, and what you accepted or undid. I never sell it, I never share it with another client, and it never includes money details. Nothing is used this way until you have signed a Pasture agreement that says so. To opt out, or to ask me to remove what I already used, email info@caseyaddason.com.

On your phone and browser. The Studio sets one sign-in cookie. It keeps you signed in for up to 30 days. It is used for nothing else. The Studio also remembers, in your browser, which site you opened last and whether you hid the install tip.

The Pasture app on your iPhone. The app is a door to the same Studio. It keeps the same data as the Studio and adds this:

• Camera and photo library. The app opens them only when you choose to add a photo to your site or your Barn. It sends the photo you pick to your Studio. It reads nothing else from your camera or library.
• Microphone and speech recognition. The app uses them only when you tap the mic to speak an answer or a change. Your iPhone turns your voice into text on the phone itself, and the recording never leaves it. Only the text goes to the Studio, as described above.
• Notifications. If you allow them, Apple gives the app a notification token for your phone. I keep it only to send you a notice, such as "your change is live" or "Casey replied". I never sell it. I never use it for ads.
• Sign-in. The app keeps your sign-in in the iPhone Keychain, on that phone only. Signing out removes it.
• No tracking. The app has no ads and no third-party analytics. It does not track you across other apps or sites.

Showing your site. If you signed the Pasture terms, I can show your public site as an example of my work, as the terms say. I never show your messages, logins or costs.

Your site is yours. You own the address, the site files, your photos and your film. You can ask for a copy of everything at any time. If we stop working together, we hand it all over within 7 days.

Delete. In the Studio, open What I own and tap Delete my account. Your sign-in stops at once, every session ends and phone notifications stop. When you delete your account, I remove its data from Pasture 30 days after your request. That covers your thread with Casey, your Barn files, your Business Profile and its change history, and your phone notification addresses. My backups of Pasture are encrypted, replaced on a rolling schedule and kept no longer than 13 months. I use them only to recover from a system failure, never to bring back a deleted account. Your website itself stays under your website agreement. You can also email info@caseyaddason.com and I do the same. Deleting your account does not cancel your monthly plan. To cancel, tell Casey in writing and he stops the charge. HoneyBook invoices have to stay for tax reasons.

Not for kids.

This service is for businesses. I do not knowingly collect data from anyone under 18. If you believe a minor has submitted data, email me and I will remove it.

How updates work.

If I make a meaningful change to this policy (added a new vendor, changed how I use a piece of data), I will:

• Update the "Last updated" date at the top
• Send active clients an email summarizing the change
• Keep the previous version available on request

Trivial changes (typo fixes, link updates) just get patched without notice.

Questions.

Anything privacy-related goes to info@caseyaddason.com. I am the only person who reads that inbox.

Mailing address: Casey Addason / Addason Digital, Santa Fe, NM, USA. Contact via email is much faster than mail.